Tag Archives: marketing

The Magic of Missing Mailboxes

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My brother, who lives in Los Angeles, recently went on a rant about the excessiveness of direct mail. I’m not sure what timeline the above photo he posted represents, but even if it’s a week’s worth, it is annoyingly much. … Continue reading

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Another Strange Marketing Strategy

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Guess what this ad is for. Just guess. For smoothies? No. For fruit? Another beverage perhaps? Nope. Paint? It’s for apartments. A couple of girls came into the boteca in Vila Madalena we were sitting in and passed these postcards … Continue reading

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Update: Word!

(see original post Word!) This photo is from a shop on my street. It’s not a store that sells unmentionables, nor cooking utensils. It is a clothing store. Some Brazilian marketing person feels that displaying this phrase in the window, … Continue reading

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Double Indulgence

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Walking home this afternoon, I realized that six doors down from my building is a place that sells shoes and chocolate. Shoes and chocolate. So of course, I went in. Was this some kind of genius innovation in consumer marketing? … Continue reading

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