Tag Archives: branding

Update: Promotions

So Galeria Melissa, a shoe designer,  has teamed up with Post It (yes, Post It notes by 3M). Makes sense, right? No, it totally doesn’t.  Perhaps Western companies are too narrow-minded in their co-branding strategies. Breyer’s and Hershey’s, Coach and … Continue reading

Posted in Culture Conflicts, Foreigner Insights, Updates | Tagged , , , , , , , , , , | 3 Comments