My brother, who lives in Los Angeles, recently went on a rant about the excessiveness of direct mail. I’m not sure what timeline the above photo he posted represents, but even if it’s a week’s worth, it is annoyingly much. However, we don’t have that problem in Brazil. At least, those of us who are apartment dwellers in São Paulo do not. I believe the main reason for this could be a simple matter – we don’t have mailboxes. This fact confused and disturbed me when we first moved to São Paulo. I couldn’t figure out how any mail could get to us. Then, I soon realized that it is all delivered to the porteiro (a doorman who sits in a box at the gate of your building) and he either passes it to you when you enter the gate, or, depending on your building’s operating process, the maintenance man goes and slides it under your door. I’ve seen it both ways. So what would happen if marketing departments all decided to send out the quantity of paper that appears above? They would have the porteiros to deal with. My guess is that would mean it would get thrown out or these gentleman would quit their jobs. Yes, we do get the occasional pizza delivery flyer. I’m certain that this involves a little greasing of the palms to get by – and I’m not talking olive oil. So what might be the solution for Americans to by-pass all this paper? Hide your mailbox. I mean, how much desirable mail do you really get these days. 10 points to Brazil for quality of life with less junk mail.
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