Now that Brazil has achieved a victory over Spain, there is definitely no canceling the World Cup in this country. But the problem remains… how to maximize use and revenues of the very expensive stadiums once the World Cup (and Olympics in Rio) events have ended?
Here are five ideas on how to use the stadiums after the games:
1. Dog Shows
The United States may be #1 in dog loving, but Brazil is a growing contender. According to The Atlantic, Brazil has more small dogs per capita than any other country. Overall, with a 35.7 million and growing pup population, Brazil has more dogs than Canada has people.
According to the American Kennel Club, not only will participating dog owners pay a fee to enter the show, but the local community collects revenues in a number of categories such as lodging, restaurants, veterinary services, entertainment, dog supplies and gasoline. Plus, there is advertising income from a televised event.
2. Bring Back the Gladiator Games
A futebol stadium makes for an ideal arena. I’m thinking something like Drug Lords vs. Politicians. You know that those battles are already taking place – might as well sell tickets.
3. Toddler Beauty Pageants
Considering the strong social
pressure norms still in existence for little girls to be super girly, Brazil is a prime place to develop mini beauty pageant contestants. Revenues come from entry fees and travel spending. Expenses limited to hiring judges (relatives of politicians are the most probable candidates – might open up some government jobs for more qualified applicants) plus crappy crown and trophies
4. Motorcross for Motoboys
Can you imagine? Not only would these skilled Brazilian bikers excel at the “off-road” aspect (especially if off-road = sidewalks), but let’s throw together concrete staircases with some moving obstacle courses that involve large trucks, buses, old-lady drivers and maybe a couple of pedestrians. Global dominance.
5. Duty/Tax Free Shopping Events
What would a Brazilian pay to have access to some major brands completely free of duties and taxes? New York has been implementing a tax-free weekend since 1997. Sure, the government won’t collect the taxes (on purchases that wouldn’t have been made within the borders anyway), but charge a fee to participating global merchandisers, a fee for entry and a cut of the profits… could prove to be quite lucrative and a win-win for both the government and the wealthy Brazilians who spend their money on flights to Miami for shopping trips.
What are your ideas for stadium uses after the games?