Last night we went to see “Silver Lining Playbook” at the new Shopping JK Iguatemi’s VIP Cinema. I still don’t understand why this concept isn’t catching on with movie houses in the U.S., because it is fabulous. JK has even taken it up a couple notches from Bradesco’s VIP Cinema at the Shopping Cidade Jardim (see Segregation Cinema).
Instead of ordering your food and beverages before you go into the theater, the servers come to you and take your order at your luxury airliner type leather loveseats. Seats that have a button allowing you to adjust the incline of your chair to the exact position that makes you most comfortable. Honestly, you feel like you are watching a film in someone’s (really large) living room. You barely notice that there are other people in the same room with you. This theater also has a better menu (in my opinion) than the one in Cidade Jardim.
So there I was, a glass of wine at my side, in perfect viewing comfort, excited to be seeing a movie with excellent reviews when zzzzzzzzzzzzzzzz…. Damn it! I spent the second half of the movie curled up on my way too comfortable lounge chair – asleep.
I’ve mentioned before that there is danger in a certain segment of the Brazilian population being a bit too comfortable. I guess I fell into the trap.