Panettone Panic

Yesterday I went into one of the local grocery stores in our neighborhood, Santa Lucia. The place was packed to the gills! I started to panic, thinking perhaps war had been declared and there was a run on grocery stores. But then I noticed that the carts were filled with red and gold boxes containing cakes. Panettone. Not exactly survival supplies.

Apparently Panettone is a BIG deal here for the holidays. As it originated in Italy, I’m sure a similar phenomena is taking place over there. I remembered that last week my facialist had asked me if I’d made it over to this particular grocery store yet to get Panettone. They have the best and sometimes they run out.

At the time, I didn’t know what the hell she was talking about, but now I get it. Panetonne Panic.

There was an employee offering samples of the stuff, so of course I had to indulge. It was… all right. But I only tasted a tiny corner, perhaps you needed an entire slice to really feel its power. I resisted the urge to buy a box as I’m still trying to shed my first year expat weight. But there’s got to be something magical about it right?

Carts were piled high with the stuff, and the “gold” panettone from this shop was going for almost R$36 (R$39.90 if you want it packaged to give as a gift).

I mean even Barbie puts out a panettone.

Perhaps over the holiday week someone will offer me a slice. If they do, I’ll be sure to let you in on the secrets of this Christmas cake.

Experiment with other Christmas cakes? Nice try Santa Lucia, but it looked to me like people were sticking with their Panetonne. Still 8 days ’til Christmas. You’d better hope you made enough. I’m guessing if you did run out, it wouldn’t be pretty.

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16 Responses to Panettone Panic

  1. That Barbie pantonne is too funny! I love her outfit with the hat and sunglasses on the can though. Lol

  2. Meredith says:

    I don’t understand the craze surrounding panettone. It’s just fruit cake – exactly what Americans DON’T want for Christmas.
    Ok, I do like chocottone (panettone with chocolate) but that’s different.
    My husband does like all panettone and always eats it at Christmas time, even when we were in the US.

  3. Brasilicana says:

    I’ve never actually tried panettone, but I guess it’s like the giant chocolate Easter eggs – it just ain’t the holiday without it.

  4. Alex says:

    OMG I want the Barbie one. Just kidding.

    But here in the Northeast USA we have Pannetone in some of the supermarkets, although this is the second post about Pannetone I’ve seen in Brazil and it seems like its really, really a big deal. I guess it’s big in between NYC and Philly because we have a lot of Italian descendants here, but there are a lot more in Brazil.

    Abracos,
    Alex

    • Yeah, one of the brands didn’t look totally foreign to me, so I’m sure I’ve come across it before. But this was pretty much like everyone in the store had at least four in their cart. I saw one woman who must have had ten. I wonder if we will get one for X-mas from someone.
      I considered buying the Barbie one…

  5. Anna says:

    buy the barbie one for your daughter!
    I dont like raisins so I always buy the chocolate version!

    • I should! She would probably love it. But only for the Barbie tin. She likes her sugar straight up in the form of chocolate chips… which of course… are hard to come by here in Brazil. I think if I had to choose, I’d go with the chocolate version as well.

  6. I’ve seen them around but never tried one. It doesn’t look appetizing. Did I just disrespect an entire country’s Christmas?

    • HA. No I’m sure not. Although now that I’m noticing, this stuff is everyone. Stacks and stacks in all the groceries stores in a variety of brands. I’ve never seen a single product have this much shelf space leverage.

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