Like many Americans, I’ve had a love/hate relationship with coffee. This has been mostly media driven. Is it good for you? Is it bad for you? Do I drink too much? Are the people you have given it up better off? (Because those people will spend 15 minutes describing how they are so much better off all while chugging multiple cans of Pepsi.) Yes, Starbucks was an incredibly successful business, but there was always a guilty pleasure element.
Here in Brazil, there is no question. Tudo bem (it’s all good). There’s no second guessing coffee. There’s no eyebrow raising as you go for that third serving. You can’t swing a cat without hitting a place to buy a cup. Brazilians drink coffee at breakfast, after lunch and often after dinner. Much like the Brazilians and bread, another consumable that Americans torture themselves over, the drink is simply a staple of life.
I love that about Brazil. Now, somebody go get me a damn cup.