Update: Word!

(see original post Word!)

This photo is from a shop on my street. It’s not a store that sells unmentionables, nor cooking utensils. It is a clothing store. Some Brazilian marketing person feels that displaying this phrase in the window, in neon, in English no less will attract the target market they are after. And since no one in the store speaks English, I assume they are not going after Americans or Brits with a blender fetish.

So who gets to claim this catch phrase – the Americans or the British??

This entry was posted in Crazy Adventures, Culture Conflicts, Expatriate Info & Advice, Foreigner Insights, Updates and tagged , , , , , , . Bookmark the permalink.

8 Responses to Update: Word!

  1. I don’t know, but I’ll buy the clothes!

  2. Ray says:

    I think the Brits would get priority to claim this catch phrase.
    After all, we should consider American’s Puritan background… 😉


  3. Yes! The Canadians! Bingo!

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