Segregation Cinema

The Brazilian are quite skilled at developing ways to segregate the population by class. If you were so inclined, you could actually arrange your life so that you wouldn’t need to encounter anyone who is the least bit poor, other than when they are serving you a meal or driving you around.

One of the ways they’ve managed to do this is at movie theaters.

Yesterday we went to Cinemark Bradesco Prime, a VIP movie theater. I never saw this in the United States, not even in New York City, although we once did get tickets to a VIP section at a Bethesda, Maryland theater. But it was nothing like this. This is the kind of experience that will ruin you for other movie theaters.

The lobby is like the lounge area of a hotel. No stand-up, cutout movies characters. No posters from the latest from the Friday the 13th franchise or Natalie Portman flick splattering the walls. The entire six-theater cinema is made up of VIP seating. And I don’t just meet a good view of the screen. The seats are soft and leather and large and recline. I could get a good night’s sleep in one of these seat. Servers bring you the cocktails and truffle popcorn that you ordered on your way in, placing it on the little swinging tray in front of you. Most of the seats are set up in doubles as “love” seats, so you can snuggle with your mate during the movie.

Sure, it’s about double the price of an average ticket. But if you want to go for quality over quantity, calculate your trips to the movie in a year, divide it in half (which would mean going twice for us – movie going is something that seems to diminish with little ones) and I think you would come out ahead in overall entertainment experience.

Surprisingly, there were still people in the theater that talked during the movie and people that brought their pre-teens to run around creating distractions.

I guess you still can’t segregate out for manners and class.

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12 Responses to Segregation Cinema

  1. Stephanie says:

    im sorry, where are you?? in sao paulo? im coming. i had no idea that movie theater existed. But I’m on my way!

  2. Yes! Sao Paulo! Shopping Cidade Jardin – and I’m sure it’s not the only one of its kind in the city!

  3. Ray says:

    I love this! Can’t wait to try it!
    My brother and my sisters had told me about a movie theater experience in Sao Paulo that you can buy your tickets on line, from your home computer, choose your pre-numbered seats, and go to the movies without any lines to buy tickets or to get in, but this totally takes the experience to a whole new level! 🙂
    Paulistas need to come up with a way to segregate polite/quiet movie goers from the rowdy/disrespectful (unsupervised kids/teens) ones! 😉


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  5. skarrlette says:

    I think that is one of the major downfalls of Brazil, their constant discrimination of poor people.

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